Contextual Advertising - Effective Method

n important role in promoting competent site is contextual advertising. Since then, as was invented by advertising, there are disputes about its effectiveness. Surprisingly, it happens that a successful and long-proven advertising methods are completely useless for the advancement of other projects. Gradually, marketers and advertisers have come to the conclusion that the individuality of each campaign and the need for recruitment advertising sites for each project with the maximum degree of individuality. But before the Internet and tools such content as Yandex, Google AdSense and Begun, this individualization of advertising campaigns was a utopia.

Internet has revolutionized advertising. The emergence of tools contextual advertising an opportunity to deliver targeted advertisements only interested in the categories of network users. Why is this so important? If the banner is displayed untargeted audience, your impressions go nowhere. Suffer from three parties: the advertising space involved in waste, the customer does not receive benefits from advertising itself as Internet user stares angrily at the stupid, unneeded messages.

It's quite another thing when your advertising is directed at a specific target audience consumer product. It shows only those who are potentially interesting. For example, a network user is looking for new windows - and contextual advertising offers him a commercial version, the user is interested in a particular brand of clothing - and sees the advertising, informing, where can I buy it, so even at a discount.

Promotional offers are addressed only to those who are potentially interested in buying or ordering the services. Thus, you spend money only on the Placement of your target audience, that is, shows potential customers.

Moreover - a modern system of contextual advertising can pay only for the specific passages to your site ("clicks") - and make it clearly a man who is interested in the information provided by your resource. When you pay for a click on an advertisement you pay for navigation to people interested in your products and services.

Of course, always and everywhere urgent problem of security. Let us not hide the fact that the Internet is constantly there are people who want to earn money by doing nothing. Among them, alas, and unscrupulous site owners - advertising sites, where they try to earn a "cheat". However, in the case of working with such major systems such as Yandex, Google AdSense and Begun, belonging to such media monsters like Google and Yandex, one can not be afraid nakrutok. These well-known contextual advertising system cares about its reputation and effectively track the "Cheaters", immediately expelling them (once and for all, at the first attempt "nakrutok") out of the system. You can be sure that Yandex, Google AdSense and Begun work only with honest and secure advertising sites on the Internet.

Let's look at the the three main systems of contextual advertising in runet.

Yandex - the first of the three analyzed systems of contextual advertising that appeared in runet. It began its work in 2001. 22 million people daily through ads Yandex.Direct. In this case, the advertiser gets a clear conversion statistics of impressions can evaluate the demand of users for these or other key needs to adjust its advertising campaign. It is very important that when working with Yandex, you can choose the city where live your potential customer: this is especially promising for regional firms.

Google AdSense on the popular search engine Google is working on the Russian market since 2002. Text and image ads that Google AdSense at various venues Runet, well suited for the context of the page, the more so among the instruments have a special filter that allows you to filter out inappropriate ads pages. Excellent tool is also a filter competitors - you can be sure that your side will not advertise your worst enemy and rival for the sale of pink hamsters. Of course, Google AdSense offers and a huge conversion statistics, demonstration, audience.

Runner - another famous Russian service, hosting the contextual advertising on Russian-language sites. It works like Google AdSense, since 2002. To date Runner shows a week, 450 million ads, scrolling (only for the target audience), 2.8 billion times. Browsing their 26.8 million Internet users, including such huge venues runet as Mail.ru, FaceBook, Classmates, Poster, Rambler.ru, etc. What is the effectiveness Begun? It is each customer can examine yourself: Runner provides extensive statistics on leprosy and transitions, and in the past two years and examines the socio-demographic parameters for each campaign: provides information on what sex and age of people who clicked on your site (this applies to the registered in advertising platforms and a very large part of users).

Promotion in conjunction with contextual advertising gives impressive results. Of course, contextual advertising - only one method of promoting an integrated site. But this is the fastest method on the results, although not the cheapest.